Powerful Websites 5 Ways to Reach Your Audience
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this fast moving technology driven world your business’ website needs
to be powerful and grab the surfer right away. There are five ways to
make a website not only grab but hold onto a surfer’s attention.
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1. Define your audience: This is the first step in designing a powerful
website. Try to narrow down your audience as much as possible. Instead
of using a broad definition narrow down the description by income, age,
sex, and other usable categories. Now, when designing the website you
can keep your audience in mind and make sure the site fits.
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2. Keep your audience in mind when using technology: There is a lot of
technology out there, but if your audience is a technophobe keep the
technology to a minimum. Be wary of entire websites designed in Flash
and too much multimedia. On the other hand if your audience is a techno
fan, have fun with video, Flash, and anything else you can think of.
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3. Content is the key: Without content your website will not reach your
audience. It is extremely important to have content throughout your
website, especially on the home page. You will lose your audience at
the beginning if your site contains little content. Why is your
audience visiting your site? Because they want to find out more
information. If you do not provide them with this information they will
leave your site frustrated.
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4. Update your site regularly: Hopefully your audience will be
impressed with your site on the first visit and add it to their
internet favorites. But if you never give them anything new, you will
soon be deleted. Don’t design your website and then forget about it.
Add news articles, industry information, and new images regularly to
your website.
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5. Use design effectively: Design is a key element for a powerful
website. But don’t overload your website with design that makes your
site unreadable. Remember content is the key and your design should
work to effectively highlight the content.
If you keep these five tips in mind when designing your website, you will be on your way to a powerful website.
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